Who worked on the significance of the shift from oral to textual communication in ancient times?

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Dr. Pragya Gupta

jaankari@jmcstudyhub.com
Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn't have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

Q. Who worked on the significance of the shift from oral to textual communication in ancient times?

1. Rozer Federer

2. Walter Orige

3. Denis Mcquail

4. James Heart

Correct Ans: (2)

Explanation: Walter Ong was a prominent scholar who extensively explored the transition from oral to written culture and its profound impact on human cognition, social structures, and communication. His work highlighted how this shift influenced various aspects of society, including the development of more complex forms of thought and organization.

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