Assertion (A): Traditional media in India are mostly mythological due to audience preference.
Reason (R): Modern mass media are responsible for this as they have made audience prefer traditional media.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
Correct Ans: (C)
Explanation:
India’s traditional media—such as folk theatre, storytelling, and religious performances—often centers around mythological themes. This preference comes from deep-rooted cultural beliefs, oral traditions, and religious influences. Audiences, particularly in rural and semi-urban areas, resonate with epic stories from the Ramayana, Mahabharata, and Puranas. These narratives shape the moral and ethical values of Indian society, making them a preferred form of entertainment and education.
However, the claim that modern mass media have made audiences prefer traditional media is incorrect. In reality, modern media—such as television, cinema, and digital platforms—have revived and adapted mythological content but have not necessarily increased audience preference for traditional formats. Instead, the rise of mass media has introduced new storytelling styles, global influences, and digital transformations that coexist with traditional narratives.
Since Assertion (A) is true—traditional media in India is largely mythological due to audience preference—but Reason (R) is false, the correct answer is (C). The audience’s inclination toward mythological themes existed long before the rise of modern mass media, driven by religious and cultural significance rather than external media influences.
In conclusion, while traditional media continues to be mythologically rich, its popularity is based on historical continuity and cultural relevance rather than modern media influence.
