Match the following:
List I (Launch of Station/Programme)- List II (Year)
| (Launch of Station/Programme) | (Year) |
| (a) Vividh Bharathi | (i) 1984 |
| (b) First Local Radio Station | (ii) 1977 |
| (c) First FM Station | (iii) 1969 |
| (d) Yuvavani Programme | (iv) 1957 |
| Codes: | (a) | (b) | (c) | (d) |
| (A) | (i) | (ii) | (iv) | (iii) |
| (B) | (ii) | (iv) | (iii) | (ii) |
| (C) | (iv) | (i) | (ii) | (iii) |
| (D) | (iii) | (iv) | (i) | (ii) |
Correct Ans: (C)
Explanation:
Indian radio broadcasting has a long and fascinating history. Over the years, several key milestones have shaped its growth. As technology evolved, so did radio, adapting to new formats and audience preferences. Understanding the timeline of these major launches helps in grasping the development of India’s radio landscape.
- Vividh Bharati (1957):
The Indian government launched Vividh Bharati to counter the growing influence of Radio Ceylon. At that time, Radio Ceylon was popular for broadcasting Hindi film songs. As a response, Vividh Bharati introduced entertainment-based programs, including music, dramas, and talk shows. Over the years, it became one of the most loved radio services in India. - First Local Radio Station (1984):
As radio expanded, the need for local content grew stronger. In 1984, India launched its first local radio station. Unlike national broadcasts, these stations focused on community-based programs. They covered regional news, cultural events, and local music, making radio more relevant to different parts of the country. - First FM Station (1977):
Before FM radio, AM stations dominated Indian broadcasting. However, FM technology offered clearer sound and less interference. Therefore, in 1977, India introduced its first FM station. Eventually, FM became the preferred format for music and entertainment. - Yuvavani Programme (1969):
Recognizing the need for youth-oriented content, All India Radio (AIR) launched the Yuvavani Programme in 1969. This initiative provided a platform for young people to discuss education, social issues, and culture. Over time, it became a popular medium for youth expression.
Overall, these milestones played a crucial role in shaping Indian radio. As technology continued to advance, radio adapted, remaining an important part of India’s media industry.adaptability and continued relevance in the media industry.
