Home Year-wise PYQ Dec 2022 (II) ….. is a brief and catchy piece of music, composed to advertise a product or to identify a station or a presenter.

….. is a brief and catchy piece of music, composed to advertise a product or to identify a station or a presenter.

Dr. Pragya Gupta

jaankari@jmcstudyhub.com

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn't have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

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Q. …….. is a brief and catchy piece of music, composed to advertise a product or to identify a station or a presenter. (December 2022, UGC NET)

1. Karaoke

2. Joystick

3. Jingle

4. Melodrama

Correct Ans: (3)

Explanation: A jingle is a brief, memorable piece of music used extensively in advertising to create brand recognition. Its purpose is to leave a lasting impression on the listener, making the associated product or brand easily recognizable. The effectiveness of a jingle lies in its simplicity, catchiness, and ability to evoke emotional responses, thereby enhancing consumer recall and influencing purchasing decisions.