Q. …….. is a brief and catchy piece of music, composed to advertise a product or to identify a station or a presenter. (December 2022, UGC NET)

1. Karaoke

2. Joystick

3. Jingle

4. Melodrama

Correct Ans: (3)

Explanation: A jingle is a brief, memorable piece of music used extensively in advertising to create brand recognition. Its purpose is to leave a lasting impression on the listener, making the associated product or brand easily recognizable. The effectiveness of a jingle lies in its simplicity, catchiness, and ability to evoke emotional responses, thereby enhancing consumer recall and influencing purchasing decisions.