The Act that governs the rights and duties of advertising agencies is
The Act that governs the rights and duties of advertising agencies is (A) Indian Penal Code (B) Indian
Category: Sept 2013 (II)
method of heavy media usage for a given period of time Is
The method of heavy media usage for a given period of time for advertising is known as (A)
Mille rate is associated with
Mille rate is associated with (A) Print media (B) Audio media (C) Visual media (D) Multimedia Correct Ans:
When the receiver is in little need of information, it is
When the receiver is in little need of information, it is known as (A) Passive search (B) Passive
When we prefer the simplest method for research, it is
When we prefer the simplest method for research, it is called the principle of (A) Justice (B) limited
Focus group interviews need a
Focus group interviews need a (A) moderator (B) recordist (C) Stenographer (D) Projectionist Correct Ans: (A) Explanation: Focus
The dependency theory of development is supposed to
The dependency theory of development is supposed to be understood in the context of (A) The world system
The dominant model of development has in its focus
The dominant model of development has in its focus (A) Basic needs (B) Elitist aims (C) Power politics