Viewer Fatigue and the Evolution of News Programming
Assertion (A): Viewer fatigue resulted in change in the content of news programing. Reason (R):
Category: Year-wise PYQ
Women and Television Serials: Viewing Patterns in India
Assertion (A): Women view television serials/soaps more than men. Reason (R): Majority of women in
Understanding Advertising Messages and Their Purpose
Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers.
Right to Information Act (2005): Promoting Transparency in India
Assertion (A): Right to information Act (2005) was enacted in India to bring in transparency
Structuralism and Semiology: Focus on Latent Content
Assertion (A): In structuralism and semiology attention is directed to latent rather than to manifest
The Growth of Religious TV Channels in India
Assertion (A): There is a rise in the number of ‘Religious TV Channels. Reason (R):
Media Influence on Public Perception: The Agenda-Setting Theory
Assertion (A): Greater the attention media pay to issues, events, or personages, the greater is
Corporate Identity and Corporate Image:
Assertion (A): Corporate identity leads to Corporate Image. Reason (R): It promotes social identity and