A document that describes the target market, budget, strategy is In advertising, a document that describes the target market, budget, creative strategy and objective is Read More »
A study of a specific population as it changes over a period of time A study of a specific population as it changes over a period of time is Read More »
Lifestyle segmentation research investigates respondents Lifestyle segmentation research investigates respondents (A) Education (B) Income (C) Occupation (D) Interests Correct Ans: Read More »
Duplicating only sampling and procedures of a previous analysis is Duplicating only the sampling and experimental procedures of a previous analysis is called (A) Literal Read More »
Variable that creates an alternative explanation of results is A variable that creates an alternative explanation of results is identified as (A) Alternative variable Read More »
Reaching maximum number of people at the least cost by media Reaching the maximum number of people at the least possible cost by media is called Read More »
Which was the newspaper that Mahatma Gandhi edited in 1919? Which was the newspaper that Mahatma Gandhi edited in the year 1919? (A) Indian Opinion Read More »
Vivendi universal is a well-known media organisation of Vivendi universal is a well-known media organisation of (A) France (B) Australia (C) The United Read More »