Lasswell’s model of communication was further improved by: (A) Wilbur Schramm (B) Elihu Katz (C) Braddock (D) David
Category: Dec 2007 (II)
News deadlines have become constant because of:
News deadlines have become constant because of: (A) news media (B) television (C) radio (D) evening newspapers Correct
Truth is not a defence in cases involving:
Truth is not a defence in cases involving: (A) Criminal libel (B) Civil libel (C) Slander (D) Official
The establishment of the Hutchins Commission was prompted by
The establishment of the Hutchins Commission was prompted by (A) James Reston (B) Joseph Pulitzer (C) Catherine Graham
The period when commercials are to be broadcast is identified as:
The period when commercials are to be broadcast is identified as: (A) prime time (B) break time (C)
Impact impression is the degree of consumer reaction to:
Impact impression is the degree of consumer reaction to: (A) a product (B) a service (C) an advertisement
The unquantifiable information about media is labelled as:
The unquantifiable information about media is labelled as: (A) soft data (B) spot data (C) qualitative data (D)
Advertising aimed at consumer promotions where a specific offer:
Advertising aimed at consumer promotions where a specific offer is made is known as: (A) scheme advertising (B)