Lasswell’s model of communication was further improved by:Â
Lasswell’s model of communication was further improved by: (A) Wilbur Schramm (B) Elihu Katz (C)
Category: Dec 2007 (II)
News deadlines have become constant because of:Â
News deadlines have become constant because of: (A) news media (B) television (C) radio (D)
Truth is not a defence in cases involving:Â
Truth is not a defence in cases involving: (A) Criminal libel (B) Civil libel (C)
The establishment of the Hutchins Commission was prompted byÂ
The establishment of the Hutchins Commission was prompted by (A) James Reston (B) Joseph Pulitzer
The period when commercials are to be broadcast is identified as:Â
The period when commercials are to be broadcast is identified as: (A) prime time (B)
Impact impression is the degree of consumer reaction to:Â
Impact impression is the degree of consumer reaction to: (A) a product (B) a service
The unquantifiable information about media is labelled as:Â
The unquantifiable information about media is labelled as: (A) soft data (B) spot data (C)
Advertising aimed at consumer promotions where a specific offer:
Advertising aimed at consumer promotions where a specific offer is made is known as:Â (A)