Matching Communication Theories with Their Originators
Match the following: (List I- Area) (List II- Originator) (a) Selective exposure (i) Elihu Katz
Match the following: (List I- Area) (List II- Originator) (a) Selective exposure (i) Elihu Katz
Identify the correct chronological order of the following communication scholars. (A) Bernard Berelson, Wilbur Schramm,
Assertion (A): Media language generates and constitutes the social world. Reason (R): Because it is
Assertion (A): The concept of the construction of information society is based on a series
Who used the concept of ‘rear-view mirrorism’ in communication? (A) Sean McBride (B) C. P.
Arbitrary codes in communication are: (A) digital (B) analogic (C) non-functional (D) inappropriate Correct Ans:
In Jakobson’s model, the constitutive factors in an act of communication number is: (A) three
Who described media contents as cultural products? (A) Marshal Mc Luhan (B) E.M. Rogers (C)
