The Westley and McLean Model of communication identifies _____
The Westley and McLean Model of communication identifies _______ role of the receiver. (A) The advocacy (B) The
Category: Theories and Models
George Gerbner while propounding the cultivation Theory
George Gerbner while propounding the cultivation Theory emphasized on the concepts of: Heavy viewers, light viewers and mainstreaming,
E.M. Rogers, in his theoretical advocacy of diffusion of innovation
E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduced the concept of (A) Developmental symbolism (B)
The universal model of communication will have
The universal model of communication will have (A) Six components (B) Five components (C) Four components (D) Three
Mass media, according to, Lazarsfeld and Merton, reinforce
Mass media, according to, Lazarsfeld and Merton, reinforce (A) Public image (B) Religious participation (C) Social norms (D)
Matching Communication Theories with Their Theorists
Match the List-I with List-II: List I- (Theory) List II- (Theorists) (a) Balance Theory 1. Two step flow
Chronological Order of Key Communication Theories
Identify the correct chronological sequence of the following theories: (A) Information theory, Public opinion theory, Magic bullet theory,
Chronological Sequence of Theorists in Media Studies
Identify the correct sequence of the following in term of authorship of theories. (A) Walter Lippmann, Daniel Boorstin,