Category: Theories and Models

Dive deeper into communication theories and models with our Theories and Modals of Communication category.

The Westley and McLean Model of communication identifies _____

The Westley and McLean Model of communication identifies _______ role of the receiver. (A) The advocacy (B) The

George Gerbner while propounding the cultivation Theory emphasized on the concepts of: Heavy viewers, light viewers and mainstreaming,

E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduced the concept of (A) Developmental symbolism (B)

The universal model of communication will have (A) Six components (B) Five components (C) Four components (D) Three

Mass media, according to, Lazarsfeld and Merton, reinforce (A) Public image (B) Religious participation (C) Social norms (D)

Match the List-I with List-II: List I- (Theory) List II- (Theorists) (a) Balance Theory 1. Two step flow

Identify the correct chronological sequence of the following theories: (A) Information theory, Public opinion theory, Magic bullet theory,

Identify the correct sequence of the following in term of authorship of theories. (A) Walter Lippmann, Daniel Boorstin,