George Gerbner while propounding the cultivation Theory
George Gerbner while propounding the cultivation Theory emphasized on the concepts of: Heavy viewers, light
Category: UGC-NET (Paper III)
When media companies are owned by non-media business houses
When media companies are owned by non-media business houses, it is called (A) Chain ownership
E.M. Rogers, in his theoretical advocacy of diffusion of innovation
E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduced the concept of (A)
The universal model of communication will have
The universal model of communication will have (A) Six components (B) Five components (C) Four
Mass media, according to, Lazarsfeld and Merton, reinforce
Mass media, according to, Lazarsfeld and Merton, reinforce (A) Public image (B) Religious participation (C)
Freud’s Psychoanalytic Theory and Its Impact on Art and Media
Read the following passage and answer Question: Psychoanalytic theory tells us that the human psyche
Traditional Folk Theatres and Their Regional Origins
Match List – I with List – II: List I List II (a) Tamasha (i)
Matching Indian Newspapers with Their States
Match List – I with List – II: List I List II (a) Sentinel (i)