After determining its advertising objectives, a company has to set
After determining its advertising objectives, a company has to set for each product. (A)
Category: UGC-NET (Paper II)
Multi-tasking in journalism is due to
Multi-tasking in journalism is due to (A) Media globalisation (B) Economic liberalisation (C) Social integration
The single sheet advertisements printed on one-side are known as
The single – sheet advertisements printed on one-side are known as (A) Brochures (B) Fliers
In the two-way symmetric model of public relations
In the two-way symmetric model of public relations, the model of communication used is (A)
The Likert scale is used to find out _______ of items selected
The Likert scale is used to find out _______ of items selected (A) The argumentative
A universal generalisation is the main feature of explanation.
A universal generalisation is the main feature of explanation. (A) Purposive (B) Accidental (C) Inductive
F. R. Leavis stressed on of media text.
F. R. Leavis stressed on of media text. (A) Practical criticism (B) Inter-relatedness (C) Transience
The middle range theory of communication was advocated by
The middle range theory of communication was advocated by (A) John Fiske (B) Robert Merton