Category: Public Relation & Corporate Communication

Assertion (A): Corporate identity leads to Corporate Image. Reason (R): It promotes social identity and social responsibility. (A)

An effective PR program requires coordination of all efforts towards: (A) Policy making (B) Defined goals (C) Budgeting

Read the passage below and answer the questions that follow based on your understanding of the passage: Target

Assertion (A): Communications service is the role most frequently associated with public relations. It includes the inward communication

Assertion (A): While the corporation annual report is now regarded as the keystone of the investor relations programme;

Assertion (A): The line of distinction between advertising and public relations is vanishing. Reason (R): Corporate impact is

Assertion (A): Public relations is an essential function of management. Reason (R): Public relations helps to raise the

Canvassing for a cause an individual or an organisation amongst decision makers is termed as: (A) Lobbying (B)