Film and visual communication
April 30, 2026
Journalism, Media & Creativity Learn with purpose.
Need guidance?
Journalism, Media & Creativity Insights
Ready to crack the UGC NET? Start Free Online Tests
A single frame of a commercial that summarises the core message is labelled as (A) gist (B) basic
A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept
A rational message with a strong argument calling for action is known as (A) market sell (B) hard
The Starch test is applied only to media ads (A) print (B) outdoor (C) broadcast (D) transit Correct
Advertising reflects the ideology of (A) consumers (B) regulators (C) publicists (D) market-place Correct Ans: (D) Explanation: Advertising
In the age of Television Journalism visual reporter is synonymous with: (A) Camera person (B) Non – linear