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The relationship of the sign to others in its system is called by Saussure as (A) Reality (B)
The horizontal dimension in Gerbner’s model denotes (A) Access (B) Noise (C) Feedback (D) Reacts Correct Ans: (A)
Manuel castells used the term (A) Creative society (B) Pre-modern society (C) Industrial society (D) Network society Correct
Who said that practical control of instrumental reason was by communicative rationality? (A) Derrida (B) Habermas (C) Lyotard
For communicators, epistemology is concerned with the theories of (A) Knowledge (B) Contrasts (C) Uniformity (D) Modernity Correct
Icons are very frequently used in television reports of (A) Crime (B) Fashion (C) Special events (D) Weather