Cronbach’s Alpha signifies (A) Reliability (B) Validity (C) Measurability (D) Convertibility Correct Ans: (A) Explanation: Cronbach’s Alpha is a statistical measure
A chain of referrals to identify respondents for collection of data will result in the sampling method known as (A) Snowball
The presence of an extraneous variable in media research indicates (A) Reliability (B) Mobility (C) Lack of internal validity (D) Presence
Measurement systems attempt to be isomorphic to (A) Reality (B) Artificiality (C) Persuasion (D) Interpretation Correct Ans: (A) Explanation: Measurement systems
The ethical classification of categorical imperatives was supported by (A) Immanuel Kant (B) Lord Bryce (C) John Locke (D) Karl Marx
Semiology uses a microscopic view of texts to _________ them. (A) Construct (B) Deconstruct (C) Expand (D) Shorten Correct Ans: (B)
