Publishing or telecasting controversial advertisements is a (A) PR tactic (B) Political stunt (C) Non-commercial strategy (D) Mindless Act Correct Ans:
Frequency range of FM Broadcast is (A) 80 MHz – 110 MHz (B) 88 MHz – 110 MHz (C) 80 MHz
A rate of decline in response to advertisements is called (A) Response decay (B) Staggered response (C) Response downturn (D) Response
One way news flow leads to (A) Modernisation (B) Globalisation (C) Cultural Imperialism (D) Morality Imposition Correct Ans: (C) Explanation: One-way
A social psychologist, Albert Bandura, researched upon the imitation effect of (A) Television violence (B) Radio drama (C) Internet comedy (D)
Non-parametric tests are generally applied to analyse (A) Nominal data (B) Ordinal data (C) Interval data (D) Ratio data Correct Ans:
