Short wave frequencies are used for radio communication of (A) Short distance (B) Long distance (C) Location specific distance (D) Specific
The number of agate lines of advertising printed in a specific period is known as (A) Linage (B) Kerning (C) Label
The principal feature of marketing communication (A) Surplus-demand (B) Product life (C) Hidden prices (D) Two-way communication Correct Ans: (D) Explanation:
Theme advertisements normally contain (A) Discount data (B) Emotional appeal (C) Investment information (D) Colourful slang Correct Ans: (B) Explanation: Theme
Scheme advertising aims at _________ promotion. (A) Institutional (B) Creative (C) Internal (D) Consumer Correct Ans: (D) Explanation: Scheme advertising focuses
Publishing or telecasting controversial advertisements is a (A) PR tactic (B) Political stunt (C) Non-commercial strategy (D) Mindless Act Correct Ans:
