Theme advertisements normally contain (A) Discount data (B) Emotional appeal (C) Investment information (D) Colourful slang Correct Ans: (B) Explanation: Theme
Scheme advertising aims at _________ promotion. (A) Institutional (B) Creative (C) Internal (D) Consumer Correct Ans: (D) Explanation: Scheme advertising focuses
Publishing or telecasting controversial advertisements is a (A) PR tactic (B) Political stunt (C) Non-commercial strategy (D) Mindless Act Correct Ans:
Frequency range of FM Broadcast is (A) 80 MHz – 110 MHz (B) 88 MHz – 110 MHz (C) 80 MHz
A rate of decline in response to advertisements is called (A) Response decay (B) Staggered response (C) Response downturn (D) Response
One way news flow leads to (A) Modernisation (B) Globalisation (C) Cultural Imperialism (D) Morality Imposition Correct Ans: (C) Explanation: One-way
