The arbitrary nature of the relationship between the signifier and the signified makes it(A) Polysemic(B) Convenient(C) Prohibitive(D) Purposeless Correct Ans: (A)
One of the objectives of semiotics in television is to identity and deconstruct(A) National identity(B) Reality(C) Mythic structures(D) Hype building Correct
Usually, a large number of people are involved in message production in(A) Intrapersonal communication(B) Inter-personal communication(C) Group communication(D) Mass communication Correct
In mass communication, messages are(A) Permanent(B) Personal(C) Interchangeable(D) Fleeting Correct Ans: (D) Explanation: Messages in mass communication are fleeting because they
Rhetoric’ as the basis of better communication was emphasised by(A) Berlo(B) Wilbur Schramm(C) Newcomb(D) Aristotle Correct Ans: (D) Explanation: Aristotle strongly
For Roland Barthes, myth is a system of(A) Contrasts(B) Morality(C) Precepts(D) Communication Correct Ans: (D) Explanation: Roland Barthes viewed myth as
