Advertising and Marketing Communication

Collateral category in ads doesnโ€™t include

Collateral category in ads doesnโ€™t include Correct Ans: (C) Explanation:The collateral category in advertising includes printed or digital materials used to

Dec 2014 (II)

Designer needs to be an expert in

Designer needs to be an expert in Correct Ans: (D) Explanation:A designer must be an expert in both the written word

Advertising and Marketing Communication

Copy platform refers to

Copy platform refers to Correct Ans: (B) Explanation:A copy platform refers to a collaborative effort between the client and the advertising

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