Assertion (A): Some research techniques like experimental research are not popular in Indian mass communication. Reason (R): Most researchers are not
Assertion (A): Advertisements do not yield the desired effect for many brands/products. Reason (R): The pre-tests and pilot tests for advertisements
Assertion (A): Now-a-days format is dominating the newspapers instead of content and hence ethics are less observed by editors. Reason (R):
Assertion (A): Different forms of writing have emerged as different channels of mass communication have different ways of expression. Reason (R):
Assertion (A): Conflicts arise among individuals when there is an imbalance in interpersonal communication. Reason (R): If people take care of
In order to have credibility of a news item, reporters use sources. It is known as Correct Ans: (A) Explanation:To build
