Dec 2014 (III)
Social Change Begins with the Individual
Assertion (A): Theories of social change emphasize that individual must change to bring in positive change in society. Reason (R): In
April 9, 2025
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Dec 2014 (III)
Government Control of Television: A Justified Measure or Suppression?
Assertion (A): The Government Control of Television is justified in the age of information explosion, and the TV channels often distort
April 9, 2025
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Dec 2014 (III)
Shift from Quantitative to Qualitative Research
Assertion (A): After the failure of quantitative research methods to investigate the social problems, the communication scholars are now turning to
April 9, 2025
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Dec 2014 (III)
Decline of Professionalism in Journalism
Assertion (A): Professionalism among journalism practitioners is rarely found nowa- days as the profession has become a hobby for the new
April 9, 2025
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Dec 2014 (III)
Challenges in Experimental Research in Mass Communication
Assertion (A): Some research techniques like experimental research are not popular in Indian mass communication. Reason (R): Most researchers are not
April 9, 2025
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Advertising and Marketing Communication
Advertising Effectiveness and the Role of Pre-Testing
Assertion (A): Advertisements do not yield the desired effect for many brands/products. Reason (R): The pre-tests and pilot tests for advertisements
April 6, 2025
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