Aerial advertising is a form of: (A) print media (B) in-house advertising (C) electronic advertising (D) out-door advertising Correct Ans: (D)
When a set of commercials or announcements is to be written and if it generates a lengthy copy, it is called:
The techniques of scheduling media that involves purchasing a large amount of space is called: (A) Media Concentration theory (B) Media
The test that involves placing two versions of an advertisements in the same issue of newspaper is called: (A) Split-run test
The Freudian concept of ‘The desire to see the unseeable’, is one of the leading arguments behind the nature of the
The rights granted under Article 19 of the Indian constitution are available to: (A) corporate persons only (B) legal persons only
