The unquantifiable information about media is labelled as: (A) soft data (B) spot data (C) qualitative data (D) descriptive data Correct
Advertising aimed at consumer promotions where a specific offer is made is known as: (A) scheme advertising (B) promotional advertising (C)
Length of communication is a barrier to: (A) reception (B) understanding (C) acceptance (D) transmission Correct Ans: (D) Explanation: The length
The factual information in mass media is often referred to as: (A) news information (B) relational information (C) content information (D)
Leon Festinger advanced the idea of: (A) meaning paradigm (B) psychodynamic strategy (C) cognitive dissonance (D) knowledge model Correct Ans: (C)
The outside world depicted by the media are consequences of: (A) antecedent conditions (B) classical conditions (C) precedent conditions (D) controlled
