Dec 2010 (II)

The term โ€˜VALSโ€™ is related toย 

The term โ€˜VALSโ€™ is related to  (A) Public relations  (B) Advertising  (C) Event management  (D) Teleconferencing Correct Ans: (B) Explanation: The

Advertising and Marketing Communication

The theory of brand image was propounded byย 

The theory of brand image was propounded byย  (A) Samuel Black  (B) Philip Kotler  (C) Don Milner  (D) David Ogilvy Correct

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