
Film and visual communication
Who is the pioneer of film language?
Who is the pioneer of film language? (A) E.S. Porter (B) D. W. Shields (C) M.P. Smith (D) K.T. John Correct

Who is the pioneer of film language? (A) E.S. Porter (B) D. W. Shields (C) M.P. Smith (D) K.T. John Correct

Time angle is important in (A) Magazine copy (B) Feature stories (C) non-news copy (D) Broadcast copy Correct Ans: (D) Explanation:

The Act that governs the rights and duties of advertising agencies is (A) Indian Penal Code (B) Indian Contract Act (C)

The method of heavy media usage for a given period of time for advertising is known as (A) Survey method (B)

Mille rate is associated with (A) Print media (B) Audio media (C) Visual media (D) Multimedia Correct Ans: (A) Explanation: Mille

When the receiver is in little need of information, it is known as (A) Passive search (B) Passive attention (C) Active