Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’? (A) David Ogilvy (B) Green Rosenburg (C)
The book, ‘Bias of Communication’ was written by (A) Harold Innis (B) Herbert Gans (C) D. R. Leduc (D) J.H. Boyer
Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as (A) Play back
Which newspaper carried an advertisement in 1875 announcing presentation of a farce named “Lamentations of Bhart Mata with her children”. (A)
Direct mail advertising is often referred to as (A) Personal selling (B) Mail order (C) Junk mail (D) Postal advertising Correct
Responses of readers to a published advertisement result in (A) Purchasing power (B) Preference power (C) Pulling power (D) Promotion power
