Mechanical reproduction in communication leads to (A) denotation (B) connotation (C) notation (D) selection Correct Ans: (A) Explanation: Mechanical reproduction—like printing,
An advertising scheduling pattern that has a period of intensified activity is popularly called (A) experimental schedule (B) flight (C) intensive
An index that identifies the demand for a brand within a region is identified as (A) brand deposition index (B) brand
People and media organisations that move products from producers to consumers are called (A) sellers (B) conduits (C) suppliers (D) channels
A single frame of a commercial that summarises the core message is labelled as (A) gist (B) basic themes (C) canned
A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept (B) creative platform
