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Picture of Poonam Joshi

Poonam Joshi

Editor, JMC Study Hub
B-roll footage being recorded with camera focusing on close-up action in video production setup
Audio and Video Production

What is B-Roll in Video Production? Meaning, Types & Examples

Video production is a multi-layered process. It involves more than just capturing a primary subject or central action.

March 19, 2026 No Comments
Apparatus Theory in Film: Cinematic Spectatorship and Projection
Blog

Apparatus Theory in Film: Meaning, Key Concepts, Theorists, Examples, Criticism

Introduction: Looking Beyond What We See on Screen Why do viewers feel deeply immersed in films, even when

March 19, 2026 No Comments
German Expressionism film movement distorted set design with angular buildings and dramatic lighting
Film and visual communication

German Expressionism in Cinema: History, Characteristics, Key Films, and Influence

German Expressionism is one of the most significant artistic movements in early film history. Emerging in Germany during

March 18, 2026 No Comments
Illustration showing media scheduling strategies in advertising with a campaign timeline across Q1 to Q4 representing variations in advertising intensity.
Advertising and Marketing Communication

Media Scheduling Strategies in Advertising: Continuous, Flighting, and Pulsing

Advertising success depends not only on creative messages or media selection but also on when and how often

March 16, 2026 No Comments
Infographic illustrating the Male Gaze Theory in media studies, showing a film camera and audience perspective framing a female character on a movie screen to explain how visual representation and spectatorship shape perception in cinema.
Home

The Male Gaze: A Theoretical Framework for Gender and Representation in Media

Representation in media plays a crucial role in shaping how societies understand gender roles and power relations. One

March 15, 2026 No Comments
Illustration explaining Wilbur Schramm’s Frames of Reference in communication showing shared experience between sender and receiver
June 2024

Wilbur Schramm’s Field of Experience (Frame of Reference) in Communication: Theory, Model, Examples, and Media Relevance

In the field of mass communication studies, theoretical models have gradually evolved from simple linear explanations to more

March 13, 2026 No Comments
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