Key Thinkers in Language and Semiotics

Match the following:  

(List I- Personality)(List II- Focus Area)
(a) Jacques Derrida(i) Text linguistics
(b) Noam Chomsky(ii) Discourse analysis
(c) Van Dijk(iii) Network of sings
(d) Ferdinand de Saussure(iv) Dismantling structure in text
Codes:(a)(b)(c)(d)
(A)(ii)(iii)(i)(iv)
(B)(i)(iii)(iv)(ii)
(C)(iv)(i)(ii)(iii)
(D)(iii)(ii)(iv)(i)

Correct Ans: (C)

Explanation:
Understanding the thinkers behind modern language and communication theory helps decode how meaning is shaped. Each personality listed has contributed a distinct perspective.

Let’s start with Jacques Derrida. He introduced the concept of deconstruction, which focuses on dismantling structure in text. He challenged fixed meanings and binary oppositions. So, (a) – (iv) is the correct match.

Next, Noam Chomsky revolutionized linguistics through his text linguistics and theories on syntax. He developed transformational grammar, which examines sentence structures. Thus, (b) – (i) fits perfectly.

Then comes Teun A. Van Dijk, who focuses on discourse analysis. He explores how language and power interact, especially in media and politics. Therefore, (c) – (ii) is the right pair.

Finally, Ferdinand de Saussure, often seen as the father of structuralism, introduced the concept of language as a network of signs. He emphasized the relationship between signifier and signified. So, (d) – (iii) completes the sequence.

To recap:

  • Derrida – Dismantling structure in text
  • Chomsky – Text linguistics
  • Van Dijk – Discourse analysis
  • Saussure – Network of signs

Each scholar changed how we study and understand language. Together, their theories laid the foundation for communication, media studies, and semiotics today.

Leave a Reply

Your email address will not be published. Required fields are marked *

EXPLORE JMC STUDY HUB

Continue Your Learning

Explore courses in exam preparation, media, research, creativity and AI with JMC Study Hub.

Explore Courses

PUT YOUR PREPARATION TO THE TEST

Targeting UGC NET?

Test your Journalism and Mass Communication Paper II preparation with our free online exam.

Take the Free Online Exam