Assertion (A): The concept of development communication has failed to take-off in 

Reason (R): Lack of professional approach and the people’s passion for entertainment, not development, are responsible for the situation.

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

Correct Ans: (B)

Explanation:

Development communication aims to use media for social progress, but its impact remains limited. The assertion states that this concept has failed to take off in many regions. This is true because development communication requires strategic planning, institutional support, and audience engagement. However, various obstacles hinder its growth, including limited resources, policy gaps, and ineffective implementation.

The reason suggests that the lack of a professional approach and people’s preference for entertainment over development content is responsible for this situation. While these factors do contribute, they are not the sole reasons. Development communication struggles due to inadequate funding, weak infrastructure, and political constraints. Additionally, many initiatives fail because they do not align with audience interests or cultural contexts.

Thus, both the assertion and the reason are true, but the reason does not fully explain the assertion. While entertainment-driven content dominates media consumption, other structural and systemic issues also play a role in the slow adoption of development communication. To overcome these barriers, communication strategies should be engaging, culturally relevant, and backed by professional expertise.