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The Impact of Visual Narratives and New Media Technology

Assertion (A): Visual narratives have made the media communication primitive and tribal.

Reason (R): New media technology has made the designer production of media contents cheap and effective involving individual idioms.

Codes:

(A) Both (A) and (R) are true.

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(C) (A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

Correct Ans: (D)

Explanation:

Assertion (A) states that visual narratives have made media communication primitive and tribal. However, this claim misinterprets the evolution of media. In reality, visual storytelling has enhanced communication rather than reverting it to a primitive state. Today, images, videos, and multimedia elements create a more engaging, immersive, and emotionally resonant experience for audiences.

On the other hand, Reason (R) suggests that new media technology has made content production cheaper and more effective. This statement is accurate, as digital tools allow individuals to create high-quality media with minimal resources. Social media, mobile applications, and AI-driven platforms enable personalized content production, democratizing access to media creation.

Thus, while (R) is true, (A) is false. Modern media does not regress to primitive forms; instead, it advances through dynamic, interactive, and visually appealing narratives. Therefore, the correct answer is (D): (A) is false, but (R) is true.

Assistant Professor
Dr. Ranjan Kumar

Founder & Educator

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