________ is the basis of public relations, advocated by the English Philosopher, Jeremy Bentham.
(A) Internationalism
(B) Religious morality
(C) Utilitarianism
(D) Stakeholder benefit
Correct Ans: (C)
Explanation:
Jeremy Bentham introduced utilitarianism, which serves as the foundation of public relations. This principle states that every action should aim for the greatest good for the greatest number. Public relations professionals use this approach to build trust, maintain transparency, and serve public interest.
Utilitarianism helps PR campaigns prioritize ethical decision-making. Companies use it to develop corporate social responsibility (CSR) initiatives, crisis management strategies, and public awareness programs. They focus on long-term goodwill instead of short-term benefits. For example, businesses that support social causes or environmental efforts follow this ethical framework.
Other options do not match Bentham’s theory. Internationalism focuses on global cooperation, not ethical PR practices. Religious morality depends on faith-based values, not rational decision-making. Stakeholder benefit supports specific groups, while utilitarianism considers society as a whole.
Thus, utilitarianism shapes modern public relations. It ensures that PR professionals act ethically, communicate transparently, and create public value. This approach strengthens brand reputation and public trust while benefiting the larger society.
