The correct sequence of adopters of innovation is:
(A) Innovaters — Early Adopters — Laggards — Early Majority — Late Majority
(B) Laggards — Innovaters — Early Majority — Late Majority — Early Adopters
(C) Innovaters — Early Adopters — Early Majority Late Majority — Laggards.
(D) Early Adopters — Innovaters — Early Majority — Late Majority — Laggards.
Correct Ans: (C)
Explanation:
In the Diffusion of Innovation Theory, adopters of new ideas or technologies follow a predictable sequence. This sequence is crucial for understanding how innovations spread through a population.
First, Innovators are the very first to embrace a new idea or technology. They are typically risk-takers and have a deep interest in the novelty of the innovation. Their adoption plays a vital role in introducing the innovation to the larger community.
Next come the Early Adopters, who are opinion leaders. They adopt new technologies quickly but after assessing them carefully. These individuals often serve as role models for others, influencing the broader population to consider the innovation.
Following the Early Adopters are the Early Majority, who adopt new ideas just before the average person. They are more deliberate and tend to wait for the innovation to be proven and accepted by those in earlier adopter categories.
The Late Majority comes next, comprising individuals who are skeptical of new ideas. They only adopt the innovation once it has become widely accepted and established.
Finally, Laggards are the last group to adopt an innovation. They are often resistant to change and may only adopt the new technology when it is no longer possible to avoid it.
In conclusion, the correct sequence of adopters of innovation is: Innovators — Early Adopters — Early Majority — Late Majority — Laggards.
