In media research, the premise that the simplest method is:

In media research, the premise that the simplest method is the most preferable, is termed as: 

(A) Parsimony

(B) Grassrooting

(C) Level Field

(D) Smooth Search

Correct Ans: (A)

Explanation: –

In media research, the premise that the simplest method is the most preferable is termed Parsimony. This principle suggests that when choosing between multiple explanations or methods, the simplest one with the least number of assumptions should be preferred. It promotes efficiency and clarity in research, avoiding unnecessary complexity.