Yellow Journalism started with:

Dr. Ranjan Kumar

Founder & Educator

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn't have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

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Yellow Journalism started with:

(A) Rupert Murdoch

(B) Pulitzer

(D) Winston Churchill

Correct Ans: (B)

Explanation:
Yellow journalism began in the late 19th century with Joseph Pulitzer and William Randolph Hearst. The term refers to sensationalized and exaggerated news reporting aimed at attracting readers and boosting newspaper sales. Pulitzer’s New York World and Hearst’s New York Journal were at the forefront of this style, often using bold headlines, scandalous stories, and emotional appeals. While it increased readership, yellow journalism was criticized for compromising journalistic ethics and prioritizing profit over accurate reporting.