When the frames of a TV commercial are shown to a select group of samples to get their opinion, it is called (A) An Attitude test (B) A Starch test (C) A Bruzzone test (D) A Persuasion test Correct Ans: (C) Explanation: The Bruzzone test is a method used in advertising to evaluate TV commercials. […]
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The creative function of communication is important in (A) Encoding (B) Feedback (C) Rituals (D) Propaganda Correct Ans: (D) The creative function of communication plays a vital role in propaganda. It helps in shaping messages that persuade, influence, and mobilize people toward a specific belief or action. Through symbols, storytelling, visuals, and emotional appeal, propaganda
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A T.V. news package incorporates (A) Anchor + visuals only (B) Anchor only (C) Anchor + bite + PTC + Visuals (D) Anchor + PTC only Correct Ans: (C) Explanation: A T.V. news package is a comprehensive and structured presentation of news designed to engage viewers. It incorporates multiple elements to create a cohesive and
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