Specimens of advertisements are kept in

Leave a Comment / Advertising and Marketing Communication, June 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Specimens of advertisements are kept in (A) The log book (B) The sample book (C) The copy book (D) The guard book Correct Ans: (D) Explanation: A guard book is a collection of advertisement specimens used for reference, analysis, and record-keeping. Advertising agencies, media houses, and businesses use it to store past advertisements systematically. This […]

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