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UGC-NET Course

soft power

Propaganda is used in international communication to manipulate  

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

 The technique of propaganda is used in international communication to manipulate   (A) Lifestyles (B) Pricing (C) Trade flow (D) Cognitions Correct Ans: (D) Explanation:Propaganda in international communication primarily targets the cognition of audiences. It aims to shape how people think, perceive, and interpret global events or ideologies. Governments, organizations, and other actors use persuasive messaging […]

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India’s Film Industry as a Global Cultural and Economic Player

Leave a Comment / Dec 2015 (III), UGC-NET (Paper III) /

Assertion (A): India’s film factory has become a global player, both economically and culturally.  Reason (R): The Indian film industry has adjusted its format to the global popular culture. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C) (A) is true,

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The cultural and creative media products are referred to as

Leave a Comment / Dec 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The cultural and creative media products are referred to as __________. (A) virtual power (B) economic power (C) horse power (D) soft power Correct Ans: (D) Explanation: Soft power refers to the ability to influence others not through force or money, but through attraction, culture, and ideas. In mass communication, cultural and creative media products

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Evolving Threads of Public Diplomacy in Global Politics

Leave a Comment / Communication, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Read the following passage and answer question. One of the problems in the recent years is that the concept of public diplomacy is increasingly undergoing rapid changes in view of the new changes in world politics. Hence, public diplomacy assumes new forms of its use in the world politics. The proposition is that the link

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