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social behaviors

In the semiotic theory of communication, organising system signs

Leave a Comment / June 2010 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

In the semiotic theory of communication, any organising system of signs is referred to as a/an  (A) code  (B) signal  (C) symbol  (D) icon Correct Ans: (A) Explanation: In semiotic theory, scholars define a “code” as an organized system of signs that helps in creating and interpreting meanings. Codes serve as rules or conventions that […]

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The description of mass media as magic multipliers was given by: 

Leave a Comment / June 2007 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The description of mass media as magic multipliers was given by:   (A) Walter Lippmann (B) Denis McQuail (C) Daniel Lerner (D) Wilbur Schramm Correct Ans: (D) Explanation:Wilbur Schramm, a renowned communication theorist, called mass media “magic multipliers.” He used this term to highlight the media’s power in shaping society. According to Schramm, media can amplify

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