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UGC-NET Course

Sleeper effect

Consequences of communicated message get delayed, it is

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

When the consequences of exposure to a communicated message get delayed, it is known as ________. (A) exposure limit (B) deferred effect (C) restrictive limit (D) sleeper effect Correct Ans: (D) Explanation:The sleeper effect refers to a fascinating phenomenon in communication and psychology. It happens when a message does not immediately influence the audience but […]

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The act of remembering the source and forgetting the messageย 

Leave a Comment / Communication, June 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The act of remembering the source and forgetting the message is known as:  (A) Hearing effect  (B) Demonstration effect  (C) Visual effect  (D) Sleeper effect Correct Ans: (D) Explanation: The sleeper effect occurs when individuals remember the source of a message but forget the message itself. Over time, people often forget the content but retain

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