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UGC-NET Course

Scott Cutlip

Essential Books on Public Relations and Corporate Communication

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Thinkers, Authors & their books, UGC-NET (Paper II) /

Match List – I with List – II: List – I (Book) List – II (Author) (a) Crystallising Public Opinion 1. Sandra Oliver (b) The Power of Corporate Communication 2. Edward L. Bernays (c) Effective public relations 3. Scott M. Cutlip (d) Public Relations Strategy 4. Paul A. Argenti Codes: (a) (b) (c) (d) (A) 4 […]

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Cutlip, Bernays, Ivy Lee are associated with

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Cutlip, Bernays, Ivy Lee are associated with (A) Radio and T.V. Journalism (B) Public Relations and Corporate Communication (C) Film production and new media (D) Print Journalism Correct Ans: (B) Explanation: Cutlip, Bernays, and Ivy Lee significantly shaped the field of public relations and corporate communication. Their contributions laid the foundation for modern PR strategies,

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