Match the following: (List I- Concept/Model) (List II- Author/S) (a) Diffusion of innovation (i) Daniel Lerner (b) Change agent (ii) Robert McNamara (c) Modernising variables (iii) Ryan and Gross (d) Integrated rural development (iv) E.M. Rogers Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (i) (iii) (iv) (i) (C) (i) (ii) (iii) […]
Matching Communication Concepts/Models with Their Authors Read More »
Below are the list of popular authors in the discipline of mass communication and their concepts or ideas. These type of questions are always asked in UGC NET exam conducted by NTA. S. no. Authors Idea/concept 1. Roland Barthes Anchorage 2. Stuart Hall Negotiated Code 3. John Fiske Communication test 4. F Parkin Radical System
List of mass communication authors, personalities and their focus area and concepts Read More »
Understanding key theories in journalism and mass communication is essential for analyzing how information influences society. Scholars like Daniel Lerner and EM Rogers have provided frameworks that explain how media and innovation drive societal change.
KEY THEORIES IN JOURNALISM AND MASS COMMUNICATION Read More »
