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response decay

A rate of decline in response to advertisements is called

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

A rate of decline in response to advertisements is called (A) Response decay (B) Staggered response (C) Response downturn (D) Response entropy Correct Ans: (A) Explanation Response decay refers to the gradual decline in consumer engagement with advertisements over time. Initially, ads attract attention and generate interest. However, repeated exposure leads to diminishing returns, meaning […]

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Response decay is the rate of decline in response to:

Leave a Comment / Advertising and Marketing Communication, June 2005 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Response decay is the rate of decline in response to: (A) an advertisement (B) an editorial (C) a news story (D) a letter to the editor Correct Ans: (A) Explanation: – Response decay refers to the rate at which a response to an advertisement declines over time. Advertisers track this to understand how long the

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