Assertion (A): Public relations campaign in India are undertaken without proper research because of ignorance of its effect. Reason (R): The answer to the problem lies in educating the PR campaigners and a change of their minds is possible. Both (A) and (R) are true. Both (A) and (R) are true, but (R) is not the correct explanation of (A). (A) is true, but (R) is false. (A) is false, but (R) is true. Correct Ans: (A) Explanation: Many public relations campaigns in India are launched without solid research. This oversight stems from a general lack of awareness about the importance of research in shaping effective campaigns. Professionals often ignore or underestimate the need to study their audience, message, or medium. As a result, many campaigns fail to connect with their intended public. The assertion highlights a key issue: PR activities are frequently planned without assessing their potential impact. Without research, campaigners risk wasting resources, miscommunicating messages, or reaching the wrong audience. This kind of trial-and-error approach damages credibility and reduces overall efficiency. The reason supports the assertion well. Educating PR professionals is a logical step toward solving the problem. With proper training and mindset shifts, campaigners can recognize the value of research. Many practitioners are unaware of modern communication tools or data collection methods that can guide campaign planning. Therefore, changing their approach begins with education. However, while the reason doesn't fully explain the root of the problem—cultural inertia and institutional negligence also play a role—it still points to a viable solution. Teaching the next generation of PR campaigners to prioritize research can greatly improve campaign outcomes. Thus, both the assertion and reason are correct, and together they offer insight into improving public relations campaigns in India. Correct Answer: (A) – Both (A) and (R) are true.