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personal interests

Segmentations by the appeal of product to their personal interests

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Segmentations identified by the appeal of the product to their personal interests are known as:  (A) Benefit segmentation (B) Target segmentation (C) Reach segmentation (D) Access segmentation Correct Ans: (A) Explanation: Benefit segmentation (Option A) divides the market based on the specific benefits consumers seek from a product. This approach targets personal interests and needs, […]

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Selectivity theories emphasize on: 

Leave a Comment / June 2008 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Selectivity theories emphasize on:  (A) Message (B) Source (C) Channel (D) Entropy Correct Ans: (A) Explanation: Selectivity theories emphasize the importance of the message in communication. These theories suggest that individuals actively select which messages they pay attention to, interpret, and remember based on their personal interests, preferences, and prior knowledge. People often choose which

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