The broadcast style of writing demands the use of (A) Golden words (B) Juicy words (C) Nickel Words (D) Iron words Correct Ans: (C) Explanation: Broadcast writing follows a unique style that ensures clarity, engagement, and accessibility. To achieve this, writers use nickel words—simple, concise, and easy-to-understand terms. This approach helps broadcasters deliver messages effectively to a wide audience. First, broadcast scripts require short sentences with a conversational tone. Unlike print journalism, which may use complex language, broadcast writing demands simplicity to maintain audience attention. By using nickel words instead of jargon or technical terms, media professionals ensure clear communication. Additionally, spoken language differs from written language. Since people process spoken words quickly, using familiar and straightforward vocabulary keeps the message clear and impactful. This is why news anchors, radio hosts, and television presenters rely on nickel words to maintain an easy flow of information. Moreover, nickel words enhance audience engagement. Listeners and viewers grasp information better when it is presented in everyday language. This technique is particularly useful in news reporting, advertisements, and live broadcasts, where clarity and speed matter. In conclusion, nickel words define broadcast writing by making communication simple, direct, and engaging. This technique ensures that audiences easily understand and retain information, reinforcing the power of effective media storytelling.