Who developed the method of 'Reading Ease Score' as related to news agency copy? (A) Robert Gunning (B) Charles Brown (C) C D Mac Dougall (D) Rudolf Flesch Correct Ans: (D) Explanation: Rudolf Flesch developed the Reading Ease Score, a groundbreaking method that changed how writers evaluate readability. He aimed to help journalists and news agencies write in a clear and accessible style. Therefore, he introduced a scientific formula that could measure how easy or hard a piece of text is to read. Let’s understand how it works. Flesch used sentence length and syllable count to calculate a score. The higher the score, the easier the text is to read. For instance, a score between 60 to 70 means most people can understand the content without difficulty. As a result, journalists began adjusting their writing to reach larger audiences. Especially in news writing, clarity matters more than complexity. Furthermore, Flesch’s tool supported the push for audience-centered journalism. News agencies adopted his method to ensure that their stories reached people of all reading levels. Because of this shift, media content became more engaging and digestible, even for readers with limited education. Now, let's rule out the wrong options: (A) Robert Gunning developed the Gunning Fog Index, another readability test, but not the Reading Ease Score. (B) Charles Brown did not contribute significantly to readability studies. (C) C.D. MacDougall focused more on news writing practices than on readability scoring. So, without any doubt, Rudolf Flesch—option (D)—introduced the Reading Ease Score and made readability a measurable part of writing. Consequently, his contribution shaped how modern journalism communicates with the public. Today, many media professionals still rely on his formula to improve their content.