Narrowcasting has a (A) Mass audience (B) Massive audience (C) Specific audience (D) Non-geographical audience Correct Ans: (C) Explanation: Narrowcasting focuses on delivering content to a specific audience rather than broadcasting to the general public. Unlike mass communication, which aims to reach a broad audience, narrowcasting targets select groups based on their interests, demographics, or […]
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The community radio concept is identified with (A) Broadcasting (B) Narrowcasting (C) Personal casting (D) Podcasting Correct Ans: (B) Explanation: Community radio follows the narrowcasting model. Unlike traditional broadcasting, narrowcasting targets a specific audience rather than reaching the masses. It focuses on local communities, providing content tailored to their needs. This concept helps underrepresented groups
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