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media power

The goal of critical theory in communication is deemed to change

Leave a Comment / Dec 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The goal of critical theory in communication is deemed to change the existing ________. (A) administrators (B) realities (C) societal priorities (D) exchange values Correct Ans: (B) Explanation: Critical theory in communication doesn’t just aim to describe media systems or analyze them on the surface. Instead, it goes much deeper. It seeks to challenge and […]

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 Who says media do not influence audience in any meaningful manner.

Leave a Comment / Dec 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

 _________ says that media do not influence the audience in any meaningful manner. (A) Revivalism (B) New revivalism (C) Orientalism (D) New revisionism Correct Ans: (D) Explanation: New revisionism claims that media does not influence the audience in any meaningful way. This theory pushes back against earlier ideas that portrayed media as a powerful force

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Mass Media in Democracy: Influence Without Manipulation

Leave a Comment / Indian Polity, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Mass media are powerful political instruments in a popular democracy. Reason (R): Because they can always be effectively used to manipulate people’s opinions and behaviours. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but

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The critical research usually investigates:

Leave a Comment / Dec 2014 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

While Administrative research investigates the reactions of the readers of a newspaper’s content, the critical research usually investigates: Correct Ans: (D) Explanation:Critical research usually investigates ownership and control in media. While administrative research focuses on how audiences react to content, critical research looks deeper. It questions who creates the content, who funds it, and who

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